摘要
目的了解大学生对"无痛人流"广告的认知及相关影响。方法选取2017年3月成都医学院第一附属医院对四川省成都市1所医学院和1所综合性大学采用分层整群随机抽样开展问卷调查的数据作为研究对象。结果在问卷调查过程中,共发放问卷693份,获得有效问卷664份。问卷有效率95.8%。被调查者接触"无痛人流"广告的途径中,排名前3位的分别是街头宣传册、电视、流动广告。有500人从广告中获取了"无痛"信息,有370人从广告中获取了"安全"信息,有426人从广告中获取了"快捷"信息。年级对"术中无痛"、"手术风险"的判断的影响差异均具有统计学意义(均P<0.05);年龄对"术后并发症""对生育的影响"的判断的影响均有统计学意义(P<0.05);专业对"留院观察时间""身体恢复时间"的判断的影响均有统计学意义(P<0.05)。被调查者对"无痛人流"广告的信任程度和态度都偏负面。结论大学生对"无痛人流"广告的认知存在不足。"无痛人流"广告对大学生的认知有不利影响。为了减轻并消除"无痛人流"广告的不良影响,高校需要做好大学生性与生殖健康教育工作,对"无痛人流"广告同时也需要通过协同治理、高效监管。
Objective To understand the college students′cognition of painless induced abortion advertising and related influences.Methods A questionnaire survey was conducted in a medical college and a comprehensive university in Chengdu with stratified cluster random sampling method by the First Hospital of Chengdu Medical College in March 2017.The data was analyzed.Results In the questionnaire survey,693 questionnaires were distributed,and 664 valid questionnaires were returned,the effective rate of 95.8%.In the ways by which the respondents received painless induced abortion advertising,the top three were street leaflets,television and mobile advertising.500 people got the information of"painless",370 people got the information of"safety"and 426 people got the information of"convenience"from the advertisement.There were statistically significant differences in the judgment on"painless in surgery"and"surgical risk"among students of different grades(P<0.05).There were statistically significant differences in the judgment on"complications"and"the impact on fertility"among students at different ages(P<0.05).There were statistically significant differences in the judgment on"observation time in hospital"and"recovery time"among students of different majors(P<0.05).Respondents′trust and attitude towards painless induced abortion advertising were mostly negative.Conclusions College students′cognition of painless induced abortion is insufficient and such advertising also has a detrimental effect on college students′cognition.In order to reduce and eliminate the adverse effects of such advertising,effective advertising regulation should be implemented through cooperative governance,and sexual and reproductive health education should also be strengthened in colleges and universities.
作者
谢敏
赵淼
XIE Min;ZHAO Miao(Outpatient Department,the First Affiliated Hospital of Chengdu Medical College,Chengdu 610500,Sichuan,China;Department of Pharmaceutics,School of Pharmacy,Chengdu Medical College,Chengdu 610500,Sichuan,China)
出处
《中国性科学》
2020年第2期139-143,共5页
Chinese Journal of Human Sexuality
基金
四川性社会学与性教育研究中心项目(SXJYB1502)
关键词
大学生
“无痛人流”广告
认知
College students
Painless induced abortion advertising
Cognition
