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中国互联网业对外直接投资历程与应对经验分析——基于224个成功与失败案例比较

Analysis on the Development History and Experience of China Internet Outward Foreign Direct Investment——A Comparative Analysis Based on 224 Cases of Both Successes and Failures
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摘要 ①互联网业91%成功交易与77%失败交易发生在2013—2018年。②电商、网络金融、网络娱乐的技术或市场“优势外溢”和大数据与商用、技术支持的“弥补技术劣势”推动子行业结构调整。③投资地理多元化,云端与技术投资偏好发达国家,电商与生活服务偏好发展中国家。④股权要求高,与行业竞争力及东道国风险相关。⑤失败投资时间段、行业、东道国集中度高,多为投资前,以东道国政治风险为主。中国互联网应自主创新,变革商业模式;以合同条款保护企业权益;考虑替代方案实现共享;复制商业模式时考虑当地实情;规避美国监管与市场,重视欧洲监管。 Firstly,91%successes cases and 77%failures cases of internet happened from 2013 to 2018.Secondly,"advantages'spillover"of technology or market from e-Commerce,network fi-nance,network entertainment and"make-up technical weakness"from big data,commercial and technical support have pushed sub-industry structure adjustment.Thirdly,geographical di-versification of investment,the investment of cloud-based and technical support preferred de-veloped countries.But e-Commerce and life services preferred developing countries.Fourthly,internet OFDI required higher shareholding,because of industry competitiveness and host coun-try's risk.Fifth,time periods,industries,and host countries of failures cases were concentrated,most of them are political risks of the host country and happened before investment.The Internet in China should strengthen independent innovation,and reform business model;protect the legit⁃imate rights and interests of enterprises through contract terms;share technical,brand and mar⁃ket by alternative programs;consider local facts when copying business model;avoid regulation and market of America,and focus regulation and market of Europe.
作者 方旖旎 Fang Yini(School of Economics and Trade,Henan University of Technology,Zhengzhou Henan 450001)
出处 《创新科技》 2019年第11期67-76,共10页 Innovation science and technology
基金 河南工业大学校基金“‘一带一路’战略下中国制造业海外直接投资风险形成与规避策略研究”(2016SKJJ05) 河南省教育厅人文社会科学研究项目“我国城市体系规模结构的生态考量与优化研究”(2017-ZZJH-080)
关键词 互联网业 投资转变 对外直接投资 案例比较 Internet investment transform OFDI case comparation
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