摘要
目的通过华东地区国家5A级旅游景区标识中的色彩分析其在地区投射意象中的作用。方法对华东地区六省一市的国家5A级旅游景区标识色彩的投射意象进行调查,运用统计分析方法研究国家5A级旅游景区标识色彩数量、各色彩运用情况,并运用ColorImpact软件对标识色彩进行量化,通过比较分析和SPSS秩相关分析方法对景区类型与标识色彩组合、色彩空间分布间差异进行剖析。结论该地区景区标识色彩数量以1~2种色彩为主导,但色彩渐变及叠加方式的运用呈现一定发展趋势;自然、人文属性差异主导了华东地区色彩的运用,文化人文型景区标识以红色、黑色占主导,自然生态型景区标识以蓝色、绿色占主导;地域文化、自然因素是造成了地区色彩空间分布不均的主要原因。色彩作为意义和情感载体,比具象图形有更大的潜力,对地区意向及其对受众对景区正确认识的形成具有重要影响。本研究可以为未来的景区标识的色彩设计如何有效地将地区意象传达给受众提供理论依据,也为未来地区投射意象的研究提供了现实的启示。
The work aims to analyze the role of color in logos of national 5A level tourist attractions in East China.The national 5A level tourist attractions in six provinces and one city in East China were taken as the research samples to study the logo color projection image.Firstly,the quantity and application of each logo color of national 5A level tourist attractions were analyzed by statistical analysis method;secondly,the logo color was quantified by ColorImpact software;the combination of the type of scenic spots and logo color,and the difference between color spatial distribution were analyzed through comparative analysis and SPSS correlation analysis.The quantity of logo color in this area is dominated by 1-2,but the application of color gradient and superposition mode presents a certain development trend.The differences in natural and human attributes lead to the use of color in East China.In the cultural and humanistic scenic spots,the logo color is dominated by red and black.In the natural ecotype scenic spots,logo color is dominated by blue and green.Regional culture and natural factors are the main reasons for the uneven distribution of regional color space.Color,as a carrier of meaning and emotion,has greater potential than figurative graphics,and plays an important role in regional image and correct understanding of scenic spots formed by audiences.The research can provide a theoretical basis for how to effectively convey regional image to the audience in the color design of future scenic spots logo,as well as a realistic enlightenment for the research of future regional projection image.
作者
尤达
翁青史
邓淑梅
李霄鹤
彭东辉
兰思仁
YOU Da;WENG Qing-shi;DENG Shu-mei;LI Xiao-he;PENG Dong-hui;LAN Si-ren(Fujian Agriculture and Forestry University,Fuzhou 350002,China)
出处
《包装工程》
CAS
北大核心
2020年第4期277-284,共8页
Packaging Engineering
基金
第一批双创人才第一阶段支持经费(340103)
关键词
投射意象
景区标识
色彩量化
5A级旅游景区
华东地区
projection image
scenic spot logo
color quantization
5A level scenic spots
East China
