摘要
我们从新闻与社交媒体、网络与搜索引擎、产业政策与行业报告、当代艺术与时装秀、学术论文与经济数据及指标中分析流行趋势形成的原因、动能、机制、逻辑、性质。科学发明、科技进步激发消费新动向,推动企业研发与人们诉求相连的产品,品牌推出与时代相称的商品。中国流行趋势依据基点与方向悄然从国际流行趋势习惯中渐渐提升起来,开始分析我们自己的文化传统、民俗习惯轨迹,就是参照国际流行趋势的行家报告、模仿国际时尚的品牌大秀也与我们自身实际情况结合,探索出一套符合国情的流行趋势参照样本。各品牌或是设计师越来越需要透过社交媒体大数据展现的现象掌握消费者一波波热点。同时产业需要众多行业与更多的文化、经济和社会运动建立联系才能更上一层楼有更清晰的视野。
We analyze the causes,kinetic energy,mechanism,logic,and nature of popular trends through news and social media,internet and search engines,industrial policies and industry reports,contemporary art and fashion shows,academic papers,and economic data and indicators.Scientific inventions and technological advancements stimulate new trends in consumption,push companies to develop products that people want,and push brands to launch products commensurate with the times.According to the basic point and direction,China's fashion trends have gradually risen from the international fashion trends,and began to analyze our own cultural traditions and folk customs.Even if we refer to the expert reports of international fashion trends,and the brand shows,they will be also combined with our own actual conditions,we have explored a set of reference samples of fashion trends that meet the characteristics of national conditions.Brands or designers are increasingly looking to grasp the hot spots of consumers through social media big data.At the same time,the industry needs many industries to establish links with more cultural,economic,and social movements in order to have a clearer vision.
作者
沈沉
俞若晨
谭燕萍
Shen Chen;Yu Ruochen;Tan Yanping
出处
《服装设计师》
2020年第2期177-184,共8页
Fashion China
关键词
社交媒体
产业政策
行业报告
趋势基点
主题方向
social media
industrial policy
industry report
trend basis
theme direction
