摘要
引导农村居民实施节能行为是推进乡村振兴战略的重要途径,是农村可持续发展的重要保障。分析农村居民习惯调整节能行为的影响因素能够为农村地区节能政策制定和执行提供参考。运用扎根理论质性分析方法,研究发现(1)农村居民心理意识、节能动机、个体属性、行为能力和行为合理性会直接影响农村居民习惯调整节能行为。(2)农村居民心理意识与农村居民习惯调整节能行为之间的关系受到社会影响、制度技术情景、行为能力和行为合理性的调节影响。(3)行为合理性既直接影响农村居民节能行为又调节农村居民心理意识、节能动机到节能行为之间的关系。(4)农村居民节能动机与农村居民习惯调整节能行为之间的关系受到行为合理性的调节影响,接受的理由能够增强农村居民节能动机,拒绝的理由会削弱农村居民节能动机。
Guiding rural residents to implement energy saving is an important way to promote the strategy of rural revitalization and an important guarantee for the sustainable development of rural areas.Analyzing the influencing factors of rural residents’energy-saving behavior of habitual adjustment can provide reference for the formulation and implementation of energy-saving policies in rural areas.Apply grounded theory analysis,the study found that:(1)The rural residents’Psychological Consciousness,Energy Saving Motivation,Individual Attribute,Behavior Ability and Behavior Rationality will directly affect the rural residents’energy-saving behavior of habitual adjustment.(2)The relationship between rural residents’psychological consciousness and their habit of adjusting energy saving behavior is influenced by social influence,institutional and technical situation,behavioral ability and behavioral rationality.(3)The rationality of behavior not only directly affects the behavior of energy saving of rural residents,but also regulates the relationship between their psychological consciousness,motivation and behavior of energy saving.(4)The relationship between the motive of saving energy of rural residents and the habit of adjusting the behavior of saving energy of rural residents is influenced by the adjustment of the rationality of behavior.The reason of accepting can enhance the motive of saving energy of rural residents,while the reason of rejecting can weaken the motive of saving energy of rural residents.
作者
张轶之
滕玉华
习佳遥
ZHANG Yizhi;TENG Yuhua;XI Jiayao(School of Economics and Management,Jiangxi Agricultural University,Nanchang,Jiangxi 330045,China;Business College,Jiangxi Normal University,Nanchang,Jiangxi 330022,China)
出处
《金融教育研究》
2020年第1期45-53,共9页
Research of Finance and Education
基金
国家自然科学基金项目“农村居民节能行为形成机理与节能激励政策研究——基于江西的抽样调查”(71663032)
国家自然科学基金项目“农村居民生活亲环境行为发生机制与引导政策研究”(71864018)
江西高校人文社科项目“农村居民节能行为的心理归因与政策干预路径研究”(GL161015)
关键词
农村居民
节能行为
影响因素
扎根理论
rural residents
energy saving behavior
influencing factor
grounded theory
