摘要
随着比特币等数字加密货币的逐渐兴起,作为一种全新的分布式基础架构与计算范式,区块链技术已引起政府、企业和市场高度重视。区块链技术具有去中心化、公开透明、可追溯和不可篡改、高度自治等特点,正在催生商业领域新商业模式。首先,基于区块链技术特点,分析区块链下商业模式的独特价值主张,即基于数据、信息等虚拟元素的价值创造,其商业模式创新关键要素是信任。其次,基于区块链3种不同部署方式:私有链、联盟链及公有链,分析商业模式创新主要应用场景,即企业层面、产业链层面与全社会层面应用场景以及相对应的企业创新案例,为探寻区块链时代商业模式创新切入点提供了一个初步分析框架。
With the gradual rise of Bitcoin and other digital encryption currencies,as a new decentralized infrastructure and distributed computing paradigm,Block chaining technology has attracted great attention from governments,enterprises and the market.Block chain technology has the characteristics of centralization,openness,transparency,traceability,non-tampering,and highly autonomy.It will motivate new business models in the business field.First,based on the technical characteristics of block chain,we analyzed the unique value proposition of business mode under block chain,and then analyzed the main application scenarios of business mode innovation based on three different ways of block chain:private chain,alliance chain and public chain.We provide a preliminary analysis framework for the government or enterprises to explore the business model innovation in the era of block chain.
作者
张浩
朱佩枫
Zhang Hao;Zhu Peifeng(College of Economics&Management,NUAA,Nanjing 210016,China;College of Business&Management,NUCM,Nanjing 210046,China)
出处
《科技进步与对策》
CSSCI
北大核心
2020年第2期19-25,共7页
Science & Technology Progress and Policy
基金
国家社会科学基金项目(17BGL055)
关键词
区块链
商业模式创新
价值主张
应用场景
Block Chain
Business Model Innovation
Value Proposition
Application Scenarios
