摘要
本文以浙江广电旗下的所有微信公众号为研究对象,通过量化指数和调研访谈,结合新榜指数和清博指数俩者优点,对其进行改良,并加入是否原创、点赞率等新的量化指标,同时提出了传播力指数100分制,最终形成了一套符合浙江广电实际传播情况的传播力指数和评价指标体系。
The paper analyzes all the WeChat offcial accounts under Zhejiang Radio&TV Group(ZRTG)and proposes a set of dissemination index and evaluation index system,which conforms to actual dissemination situation of ZRTG.It is improved on the basis of Wechat communication index(WCI)and New Rank Index(NRI).New quantitative factors are added such as original or not,the percent of‘liked’and so on.And dissemination effect is mearsured on 100 scale.
作者
叶灵
钱永江
Ye Ling;Qian Yongjiang(Zhejiang Radio and Television Group,Zhejiang 310005,China)
出处
《广播与电视技术》
2020年第1期26-29,共4页
Radio & TV Broadcast Engineering
基金
浙江省重点研发计划项目（项目编号2019C03131）资助
