摘要
会展业作为注意力经济时代的“眼球”和高端平台,已经成为城市和区域聚合更多优质资源要素的“强磁场”。江苏会展业发展已经具备了一定的基础,但仍存在展会“有高原无高峰”、硬件支撑平台不足、国际化市场化程度较低、整体规划性不强等难点问题,致使有世界影响力的展会品牌缺失。借鉴国际著名展会平台的发展经验和趋势,江苏可从加强顶层设计、设立专项资金、培育市场主体、放大展会品牌效应、培养专业人才等方面着手,打造具有世界影响力的展会品牌。
As the“eyeball”and high-end platform of the attention economy era,exhibition industry has become a“strong magnetic field”for cities and regions to aggregate more high-quality resources.The development of Jiangsu exhibition industry already has a certain foundation,but there are still outstanding problems such as“no peak in the plateau”,insufficient hardware support platform,relatively low degree of international marketization,and weak overall planning,resulting in the lack of world-influence Exhibition brand.Drawing on the development experience and trend of international famous exhibition platform,Jiangsu can build a world influential exhibition brand by strengthening top-level design,setting up special funds,cultivating market players,enlarging exhibition brand effect,and training professional talents.
作者
胡晓曼
于诚
HU Xiaoman;YU Cheng(Nanjing University of Finance and Economics,Nanjing 210046,China;Jiangsu Academy of Social Sciences,Nanjing 210001,China)
出处
《宁波职业技术学院学报》
2019年第6期89-94,共6页
Journal of Ningbo Polytechnic
基金
2019年江苏省研究生科研与实践创新计划“江苏依托特色优势产业塑造知名展会品牌的政策研究”
关键词
展会
品牌影响力
国际经验
江苏
exhibition
brand influence
international experience
Jiangsu
