摘要
农产品品牌是提高农产品质量水平,提升美誉度,促进农业增效、农民增收的重要途径。该文介绍了连云港市农产品品牌建设的工作举措和创建成效,以连云港市“连天下”农产品公用品牌培育为例,剖析政府在农产品品牌建设中发挥的作用以及农产品品牌发展存在的问题,提出了政府应对农产品品牌发展的对策建议,旨在推进政府对农产品品牌建设发挥积极作用。
The brand of agricultural products is an important way to improve the quality level of agricultural prod⁃ucts,enhance the reputation.This paper introduces the measures and effectiveness of Lianyungang′s agricultural product brand building.Taking the cultivation of Lianyungang′s"Lian Tianxia"agricultural product public brand as an example,it analyzes the role of the government in the construction of agricultural product brand and the problems existing in the development of agricultural product brand,and puts forward that the government should respond to the development of agricultural product brand The ideas and suggestions of the exhibition are aimed at promoting the government to play a positive role in the brand building of agricultural products.
作者
尚庆伟
韩善红
徐敏权
杨量
刘晓鹏
Shang Qingwei(Lianyungang City Agricultural Products Quality Supervision and Testing Center,Lianyungang 222001,China)
出处
《安徽农学通报》
2020年第2期11-12,共2页
Anhui Agricultural Science Bulletin
关键词
农产品品牌
政府行为
建议
Brand of agricultural products
Lian Tianxia
Government
Countermeasures
