摘要
大国关系,无论分合,常由媒介参与构建。文章以《人民日报》20世纪60年代针对苏联发表的"对苏九评"(简称"九评")和2019年5月针对美国发表的连续9篇评论(简称"新九评")为样本,研究跨越半个多世纪的党报批评性话语的发展变化。两次"九评"印证了《人民日报》政治评论话语向意识形态弱化、抗争性话语减少、规格常规化、篇幅轻型化变化的显著轨迹。"对苏九评"那种压倒一切的超常发表规格,如今已被完全放弃。动辄数万字的评论规模,也被代之以轻型化、均衡化、常规化的文本篇幅。"新九评"从标题到正文的去意识形态化和去政治标签化,则体现了党报评论经40年改革开放而逐渐形成的一种新型的、更加务实的、更具新时代特征的话语方式和话语倾向。"新九评"在影响强度方面虽远比不上"对苏九评",但在数字转型、融合发展的传播大背景中,实现了党报评论的受众最大化和影响最广化,令党报主导的议题设置从官方舆论场扩散至民间舆论场,这也是"对苏九评"未能企及的。
The media often engages in the construction of the relations between big powers whether they are united or divided. Taking the "nine commentaries on the Soviet union" published by People’s Daily in the 1960s and the"nine commentaries on US" published by People’s Daily in May 2019 as samples, this paper studies the development and changes of the critical discourse of CPC party newspapers over half a century. The two "nine commentaries" show that the political commentaries in People’s Daily have become less ideological and shorter, and contain fewer confrontational language. The overwhelming tirade of the "nine commentaries on Soviet Union" has been completely abandoned, and has given way to shorter, balanced and normal texts. "New nine commentaries" are de-ideological depolitical with titles and bodies, reflecting the commentaries of the CPC party newspaper, after 40 years of reform and opening up, have gradually formed a new, more pragmatic style with more characteristics of the new era. The "new nine commentaries" have far less impact than the "nine commentaries on Soviet Union", but they reach the biggest audience and have the widest influence in the communication context of digital transformation and integrated development, and make the topics of the CPC party newspaper shift from official position to public opinion, which the"nine commentaries on Soviet Union" also failed to do.
作者
辜晓进
GU Xiao-jing(College of Communication,Shenzhen University,Shenzhen,Guangdong,518060)
出处
《深圳大学学报（人文社会科学版）》
CSSCI
北大核心
2020年第1期89-98,共10页
Journal of Shenzhen University：Humanities & Social Sciences
基金
国家社会科学基金项目“传统报业向融合媒体转型的路径选择:中美比较研究”(15BXW015)
关键词
人民日报
九评
新九评
中苏关系
中美关系
中美贸易战
People’s Daily
nine commentaries
new nine commentaries
Sino-Soviet relations
Sino-US relations
trade war between China and US
