摘要
本文以广东省为例,通过文献法和SWOT分析法,着重对电商模式下广东省水产品生鲜电商行业现状进行分析,提出相应的对策和建议,为水产品生鲜电商行业监管部门制定水产品质量与安全控制措施提供一定依据,促进水产品生鲜电商行业更好的发展。
This article took Guangdong province as an example, through the literature method and the SWOT analysis method, emphatically analysed the status quo of the commercial industry of fresh aquatic products in Guangdong province under the model of electronic commerce, and put forward corresponding countermeasures and suggestions. It will provide some basis for the supervision department of fresh aquatic products electric commercial industry to formulate aquatic products quality and safety control measures,and promote the better development of fresh aquatic products electric commercial industry.
作者
钟锐宇
陈金玉
刘华
李瑞婷
ZHONG Ruiyu;CHEN Jinyu;LIU Hua;LI Ruiting(Guangzhou College of Technoigy and Business,Guangzhou,Guangdong 510000,China)
出处
《天津农业科学》
CAS
2020年第1期50-53,共4页
Tianjin Agricultural Sciences
基金
广州工商学院2018年国家级大学生创新创业训练计划项目(201813714002)
中国高等职业教育研究会规划课题(zjyjh2017-37)
广州工商学院2019年度实验(实训)室建设与管理专项课题
广东省教育厅青年创新项目(2018KQNCX306)
国家级服务业标准化试点项目(国标委服务[2016]6号)
关键词
水产品电商
质量安全
SWOT分析
现状
对策
fresh aquatic products e-commerce
quality safety
SWOT analysis
present situation
countermeasure