摘要
当前随着我国旅游产业的蓬勃发展,旅游产品受到人们的欢迎,因此做好旅游文创产品的设计工作就显得很重要。在设计中将中国的传统元素和旅游文创产品进行有机结合,有助于提高旅游文创产品设计的整体质量。基于此,文章先就我国的旅游文创产品的发展现状以及设计的问题加以阐述,然后就旅游文创产品的特征体现以及产品设计的原则进行说明,最后探究旅游文创产品设计中中国传统元素的应用思路以及应用方法,希望以此理论研究,能对中国传统元素的应用研究起到一定启示作用。
At present, with the vigorous development of China’s tourism industry, tourism products are welcomed by people. Therefore, it is very important to do a good job in the design of tourism cultural and creative products. The organic combination of traditional Chinese elements and tourism cultural and creative products in the design will help to improve the overall quality of tourism cultural and creative product design. Based on this, this paper first expounds the development status and design problems of tourism creative products in China, then explains the characteristics of tourism cultural products and the principles of product design, and finally explores the traditional Chinese elements in the design of tourism cultural products. The application ideas and application methods, I hope that this theoretical research can play a certain inspiration for the application of traditional Chinese elements.
作者
李明
Li Ming(Huashang College Guangdong University of Finance&Economics,Guangzhou 511300,China)
基金
2018年度广东省教育科学“十三五“规划项目：“互联网+”时代下珠三角旅游文创设计研究。编号：2018GXJK276项目负责人：陆春连
关键词
旅游文创产品
中国传统元素
设计应用
tourism cultural and creative products
traditional Chinese elements
design and application
