摘要
视错觉在现阶段的视觉传达设计活动中占据重要地位,能够形成较为强烈的视觉感受和心理效应。文章主要从视错觉艺术的基本情况分析入手,重点阐明其内涵和表现,介绍了其在视觉传达设计中的作用,包含创新视觉传达设计格局和构建视觉传达关系两个方面,并从图形创意、色彩运用、现代艺术与平面设计的角度,说明视觉传达设计中视错觉的应用情况,为科学推进视觉传达设计活动的稳步开展,提升其整体实际水平,提供良好借鉴和参考。
Visual illusion plays an important role in the design of visual communication at this stage, which can form a strong visual feeling and psychological effect. This paper starts with the analysis of the basic situation of visual illusion art, focuses on its connotation and performance, introduces its role in visual communication design, including two aspects of innovating visual communication design pattern and constructing visual communication relationship, and explains the application of visual illusion in visual communication design from the perspective of graphic creativity, color application, modern art and graphic design In order to promote the steady development of visual communication design activities, improve its overall practical level, and provide a good reference.
作者
李扬
Li Yang(College of Art&Design,Zaozhuang University,Zaozhuang 277160,China)
关键词
视觉传达
设计
视错觉
visual communication
design
optical illusion
