摘要
采用在中国连锁零售业成长发展过程中所发生的具有一定标志意义的事件,依据产业成长理论划分出中国连锁零售业的成长发展阶段,并借助于SCP、五力模型和钻石模型建立起组合分析框架,扫描中国连锁零售业在初创形成阶段的成长演变轨迹,探究该阶段的成长特征。发现该时期中国连锁零售业的形成与发展,给中国零售业带来了根本性的变革,是一场综合性的商业革命,并成为了中国经济当时最具活力的经济增长点。初创形成阶段的中国连锁零售业,呈现出在市场结构、市场行为和市场绩效框架下的不断成长演进,并在五力模型和钻石模型融合形成的成长因素方面呈现出鲜明的特征景观。
Based on the industrial growth theory,the paper divides the growth and development stages of Chinese chain retail industry by adopting the events that have certain symbolic significance in the growth and development process of Chinese chain retail industry,and establishes a combined analysis framework with the help of SCP,five force model and diamond model,scans the growth and evolution track of Chinese chain retail industry in the initial formation stage to probe into the growth and development features of this stage.It is found that the formation and development of China's chain retail industry in this period has brought fundamental changes to China's retail industry,which is a comprehensive business revolution,and has become the most dynamic economic growth point of China's economy at that time.In the initial stage,the chain retail industry in China shows a continuous growth and evolution under the framework of market structure,market behavior and market performance,and a distinctive feature landscape in the growth factors formed by the integration of the five forces model and the diamond model.
出处
《商业经济》
2019年第12期1-6,27,共7页
Business & Economy
基金
江苏省新零售数字化工程技术研发中心资助
关键词
连锁零售业
初创形成期
成长特征
启示
chain retail industry
initial stage
growth and development features
enlightenment
