摘要
视觉形象是旅游古镇识别系统中重要的组成部分。本文通过实地考察和问卷调研的方法,从荡口古镇的线下导视系统、办公系统、产品包装、服装服饰、纸质宣传资料以及线上官网建设等方面,分析荡口古镇的视觉形象建设现状及现存主要问题。并在此基础上,提出了提升其视觉旅游形象相应的对策与建议,以期对古镇的旅游开发、品牌建设及特色文化的传承和发展发挥积极作用。
The visual image is an important part of the tourism ancient town identification system.This article analyzes the current status and development of the visual image of Dangkou Ancient Town from the aspects of offline guidance system,office system,product packaging,clothing and apparel,paper promotional materials and online official website construction in Dangkou Ancient Town through field surveys and questionnaire surveys.Major existing problems.Based on this,corresponding countermeasures and suggestions for improving its visual tourism image are put forward,with a view to playing an active role in the tourism development,brand building,and inheritance and development of characteristic culture in the ancient town.
作者
王楠
王计平
Wang Nan;Wang Jiping(School of Art Design and Media,East China University of Science and Technology,Shanghai 200237)
出处
《江苏商论》
2020年第1期63-66,共4页
Jiangsu Commercial Forum
基金
上海市设计学Ⅳ类高峰学科建设项目（DB18107）资助
关键词
历史古镇
视觉形象
无锡
荡口古镇
historical town
visual image
Dangkou ancient town
