摘要
高校招生竞争愈发激烈,随着新媒体艺术的发展,宣传片凭借传播范围及传播效果等优势,在高校宣传中也扮演着举足轻重的角色,并成为其展示形象软实力至关重要的手段。高校宣传片的创作策略需在语言细节、城市特色、构思等方面形成体系,展现高校形象软实力中的突出项目。
College admission competition has become increasingly fierce.With the development of new media art,propaganda films have played a pivotal role in college propaganda by virtue of its spread range and communication effects,having become a vital means for displaying soft power of the college image.The strategy of creating college propaganda films needs to form prominent projects in the soft power of college image in terms of language details,urban characteristics and ideas.
作者
项雯
Xiang Wen(Wangjiang College of Anhui Normal University,Wuhu 241000,China)
出处
《黑河学院学报》
2019年第11期179-180,共2页
Journal of Heihe University
基金
2019年度安徽省高校人文社会科学研究重点项目“基于独立学院形象软实力传播的宣传片摄制与策划研究”(SK2019A0808)
关键词
高校
软实力
宣传片
新媒体
colleges and universities
soft power
propaganda films
new media
the system and disply
