摘要
提起红包,都不陌生,其因所特有的中国传统伦理色彩,形成浓郁而复杂的红包文化,又逢移动网络的兴起,与之合力产生一种数字化新民俗。本文以传统红包为参照对象,探寻互联网生态下微信红包的媒介属性,并在此基础上审视信息技术的发展与现实社会的互动。研究发现,微信红包是动态的且是社会环境的重要组成部分,它既是对社会嬗变的回应和表达,也是对社会发展的补充和推动,在文化、经济和用户心理等方面产生了深刻的影响。
It is no stranger to mention red envelope,which has formed a rich and complex red envelope culture due to its unique Chinese traditional ethical color.With the rise of mobile network,a new digital folklore is produced.Taking the traditional red envelope as the reference object,this paper explores the media attributes of the Wechat red envelope in the Internet ecology,and examines the interaction between the development of information technology and the real society on this basis.It is found that Wechat Red Pack is a dynamic and important part of the social environment.It is not only a response and expression to social evolution,but also a supplement and promotion to social development.It has a profound impact on culture,economy and user psychology.
作者
程丽红
于军
Cheng Lihong;Yu Jun
出处
《新媒体与社会》
2019年第2期3-18,共16页
New Media and Society
关键词
传统红包
微信红包
媒介属性
Traditional red Envelope
Wechat Red Envelope
Media Attribute
