摘要
体育消费政策的落实既是我国体育消费水平快速提升的内在动力,也是我国体育产业健康可持续发展和高质量发展的重要保障。采用文献资料调研等方法,从丰富体育消费需求、培育体育消费理念、提升体育运动技能、拓展体育消费空间、刺激体育消费行为和健全体育消费保障等6个方面对2010-2019年我国已出台的体育消费相关政策的落实情况进行梳理和总结,对我国体育消费政策落实存在的问题进行挖掘和分析,对我国体育消费政策落实的优化对策进行探索与讨论。发现:我国体育消费政策落实过程中存在体育的地位和功能认知不足、政策推行和贯彻落实不均衡、评价指标体系建设不完善、促进产业发展的长效激励机制尚未形成等现实问题。对策:持续推进体育发展的国家战略,提升全社会对体育功能的认知水平;加强体育消费政策的顶层设计和统筹安排,提升政策实施的有效性和适用性;根据特定目标细化落实方案,确保政策实施的针对性和可操作性;完善体育消费政策落实的评价指标体系,助力政策落实的科学评估;建立体育产业促进的长效激励机制,夯实体育消费政策落实的基础和条件;提升体育产业治理效能,促进体育消费水平和质量的提升。
The implementation of sports consumption policy is not only the internal driving force for the rapid improvement of sports consumption level in China,but also an important guarantee for the healthy and sustainable development and high-quality development of sports industry in China.By using the methods of literature and other research methods,this paper examines and sums up the implementation of sports consumption related policies in 2010-2019 from six aspects:Enriching sports consumption demand,cultivating sports consumption concept,improving sports skills,expanding sports consumption space,stimulating sport consumption behavior and improving sports consumption guarantee,so as to find out the existence of sports consumption policies and explore the optimization of the implementation of sports consumption policy in China.It is found that in the process of implementing the sports consumption policy in China,there are some practical problems,such as insufficient cognition of the status and function of sports,unbalanced implementation of the policy,imperfect construction of the evaluation index system,and not formed long-term incentive mechanism for promoting the development of industry.Countermeasures:Promoting the national strategy of sports development to improve the awareness level of the whole society on sports function;strengthening the top-level design and overall arrangement of sports consumption policy to improve the effectiveness and applicability of policy implementation;refining the implementation plan according to specific objectives to ensure the pertinence and operability of policy implementation;improving the evaluation index system of sports consumption policy implementation to help scientific evaluation of policy implementation;establishing a long-term incentive mechanism for sports industry promotion to consolidate the basis and conditions for the implementation of sports consumption policy;improving the governance efficiency of sports industry to promote the level and quality of sports consumptio
作者
王雪莉
付群
郑成雯
WANG Xueli;FU Qun;ZHENG Chengwen(Center for Development of Sports Industry,Tsinghua University,Beijing 100084,China;College of Physical Education,Hubei University,Wuhan 430062,China)
出处
《体育科学》
CSSCI
北大核心
2019年第10期40-55,82,共17页
China Sport Science
基金
中国博士后科学基金面上资助一般项目(2019M650742)
关键词
中国
体育产业
体育消费
政策
落实
问题
对策
China
sports industry
sports consumption
policy
implementation
problems
countermeasures
