摘要
近年来,大数据时代的飞速发展使信息呈现近乎“爆炸”的状态,计算机技术的运用及互联网技术也得到了广泛的应用。譬如在旅游行业,大数据的应用有效地为消费者的多样化需求做出预判,从而提高了旅游企业的决策水平。为此,本文就大数据在旅游管理中的应用探讨这一论题,先是分析旅游大数据的内涵,再分析当前大数据对旅游行业的发展影响,最后据以上对大数据在旅游管理中的应用提出针对性的分析与对策。
In recent years,with the rapid development of big data's era,the information is almost"exploding";the application of computer technology and Internet technology has also been widely used.In tourism,for example,the application of big data can effectively predict the diversified needs of consumers,so as to improve the decision-making level of tourism enterprises.To do this,this paper discusses the application of big data in tourism management.Firstly,the connotation of tourism big data is analyzed,and then analyzed the influence of current big data on the development of tourism industry;finally,according to the above,this paper puts forward the targeted analysis and countermeasures on the application of big data in tourism management.
作者
贾淑滟
Jia Shuyan(Shanxi Vocational College of Tourism,Taiyuan Shanxi 030031,China)
出处
《山西电子技术》
2019年第6期83-84,共2页
Shanxi Electronic Technology
关键词
大数据
旅游管理
分析与对策
big data
tourism management
analysis and countermeasures
