摘要
针对双边平台连接的服务消费者与提供者两群体之间存在组内与组间外部性,重点研究了在服务供方存在组内强外部性时,双边平台最优定价策略,以及不同策略对用户参与和利润结构的影响。研究表明,平台对消费者和服务供方的最优定价策略均有收费、免费和补贴等3种,且能使平台利润总为正;组内外部性对平台收益具有损益影响;组间外部性之间的大小关系和组内组间外部性之间的数量关系共同决定了服务的供需双方对平台利润的贡献占比。
Aiming at the intra-group and inter-group externalities between the service consumers and providers that the two-sided platform links,and focusing on the optimal pricing policies of platform with the service providers having strong intra-group externalities,the impact on user participation and profit structure are studied.The research shows that the optimal pricing policies of the platform for consumers and service providers include charging fees,being free of fees and giving subsidies,which can make the total profit of the platform positive,that the internal externalities have a profit-loss impact on the profit of the two-sided platform,and that the size relationship between the intra-group externalities and the quantitative relationship between all externalities together determine the contribution of the service supply and demand sides to the platform profit.
作者
丁雪峰
陈前程
高攀
DING Xuefeng;CHEN Qiancheng;GAO Pan(College of Economics&Management,China Three Gorges University,Yichang 443002,China)
出处
《工业工程》
北大核心
2019年第6期27-33,共7页
Industrial Engineering Journal
基金
国家自然科学基金资助项目(71771139)
三峡大学学位论文培优基金资助项目(2019SSPY081)
关键词
双边平台
组间网络外部性
组内外部性
定价策略
two-sided market
inter-network externality
intra-group externality
pricing policies
