摘要
AR Trial Makeup Launched by WeChat with L’Oreal to Expand NewConsumption ScenariosNot long ago,L’Oreal Group launched an applet about its dynamic virtual trial makeup on WeChat.On“Official Boutique Mall of Armani Cosmetics”applet,customers can choose to have a real-time color test when browsing one of the products,and experience the different effects of makeup with lip sticks in different colors.With the ambition to become a technology company specializing in beauty makeups,L’Oreal Group obviously has chosen to cooperate with internet giants.The application mentioned above is designed based on the basic ability of WeChat applet and technical support of Google.And the AR dynamic trial makeup application is developed by the trial makeup engine of Modiface,a subsidiary of L’Oreal Group.
