摘要
采用改进的AHP法对山东省日照市浮来山景区的游客满意度进行定量评价,找出景区的不足并提出规划建议。评价结果显示,游客对景区整体较满意,其中对景区的拥挤度、自然景色、停车场的设置和清洁状况十分满意,但对娱乐设施、旅游商品和景区的安全性非常不满意。建议在景区进一步的规划中突出自然景观特色,引入当地的民俗文化,设计趣味娱乐项目,开发特色旅游商品,加强景区安全性。
The improved AHP method is used to quantitatively evaluate the tourist satisfaction of Fulai mountain scenic spot in Rizhao city,Shandong province.The evaluation results show that the tourists are satisfied with the scenic spot as a whole,among which they are satisfied with the crowding degree,natural scenery,parking lot setting and cleaning condition,but they are not satisfied with the entertainment facilities,tourist commodities and safety of the scenic spot.It is suggested to highlight the features of natural landscape in the further planning of the scenic spot,introduce local folk culture,design interesting entertainment projects,develop characteristic tourist commodities and strengthen the safety of the scenic spot.
作者
李卓阳
仝桂杰
侯林春
LI Zhuo-yang;TONG Gui-jie;HOU Lin-chun(School of Public Administration,China University of Geosciences(Wuhan),Wuhan 430074,China;School of Geography and Ocean,Nanjing University,Nanjing 210023,China)
出处
《湖北农业科学》
2019年第23期261-268,F0003,共9页
Hubei Agricultural Sciences
关键词
浮来山景区
游客满意度
层次分析法(AHP)
Fulai mountain scenic spot
tourist satisfaction
analytic hierarchy process(AHP)
