摘要
在移动媒体时代,短视频在用户需求下呈现出垂直化发展趋势,使竖视频得以异军突起,逐步发展成为传播行业视频格式的新常态。基于此,本文结合移动媒体时代竖视频传播发展趋势,从优质原创内容呈现、技术缺陷消解等方面探讨了竖视频传播创新策略,希望能够为资讯类行业的发展提供参考。
in the era of mobile media,short video shows a vertical development trend under the needs of users,which makes vertical video emerge and gradually develop into the new normal of video format in communication industry.Based on this,combined with the development trend of vertical video communication in the era of mobile media,this paper discusses the innovation strategy of vertical video communication from the aspects of high quality original content presentation and technical defect resolution,hoping to provide reference for the development of information industry.
作者
杜静
DU Jing(Zhejiang Television,Educational Science and Technology Channel,Hangzhou 31000,Chinal)
出处
《电视技术》
2019年第8期19-21,共3页
Video Engineering
关键词
移动媒体时代
竖视频
传播创新
mobile media age
vertical video
communication innovation
