摘要
随着网络技术的发展和智能移动端的普及,微信公众平台在高校科研管理中的应用需求逐步显现。文章在对微信公众平台功能研究的基础上,利用微信公众平台拓展科研管理的优势,以21所高校的科研管理微信平台为研究对象,基于调研近700位科技工作者对平台内容的需求,提出了高校科研管理微信公众平台搭建运营的可行性建议。
With the increasing popularity of the Internet and mobile phones in daily life,WeChat public platforms gradually emerged to facilitate scientific research management in colleges.The paper first discusses the advantages of such platforms for scientific research management,before moving on to concrete case studies of a network of twenty-one universities under the State 211-Project,as well as specific requirements and demands from nearly seven hundred employees engaged in related scientific research management.Based on these case studies,the paper offers a number of practical suggestions for WeChat public platform construction and operation.
出处
《首都师范大学学报（社会科学版）》
CSSCI
北大核心
2019年第6期180-185,共6页
Journal of Capital Normal University：Social Science Edition
关键词
高校科研管理
微信公众平台
运营策略
scientific research management in colleges
WeChat public platform
operating strategy
