摘要
随着田协对马拉松赛事审批的全面取消,加之全民健身热潮的兴起,马拉松的发展可谓迎来了井喷之势。“马拉松热”到达量变到质变的转折点,是对赛事专业度和品牌化的检验,更是对赛事服务质量和水平的监控。在消费者需求不断升级的现状下,志愿服务质量对跑者体验和赛事水准的影响不容忽视,进行服务提升研究尤为重要。通过对南京体育学院大学生马拉松志愿服务现状,提出服务提升建议,力求实现提高大学生马拉松志愿服务水平的目的。
Prosperity has come to marathon for CAA canceled approval procedure of marathon events,people’s enthusiasm to participate in the fitness increases day by day.The turning point of“marathon boom”from quantitative change to qualitative change is not only inspection for events’professionalization and brand but also supervision to events’service and standard.Doing research to service enhancement is pretty significant for the influence of volunteer service quality to runners’experience and events standard cannot be ignored.By using the methods of document,questionnaire investigation and mathematic statistics etc.,this paper studies volunteer service actuality of college student from Nanjing Sport Institute and puts forward advices to service enhancement,in order to improve college student marathon volunteer service standard.
作者
周葭萱
王进
ZHOU Jiaxuan;WANG Jin(Sports Industry and Leisure Academy College of Nanjing Sport Institute,Nanjing 210014,Jiangsu,China)
出处
《辽宁体育科技》
2019年第6期12-16,共5页
Liaoning Sport Science and Technology
基金
江苏省体育赛事研究中心（项目编号：2018ZDJD-B006）
关键词
马拉松赛事
大学生志愿者
服务提升
marathon events
college student volunteer
service enhancement
