摘要
以“锦鲤”为例,从动态的视角考察网络空间中青年亚文化的形式和意涵变迁机制。研究发现,在青年亚文化与传统文化的融合过程中,首先形成了与传统文化“形异意近”的亚文化符号——“锦鲤”。而当消费文化逐渐介入后,“锦鲤”逐渐异化成了与传统文化“形亡意异”的营销符号。基于以上分析,可明确对网络青年亚文化的最佳引导时机与方式,即在“形异意近”的形成阶段前瞻性介入,以“青年立场”在“网络青年现场”对网络青年亚文化进行参与式建构。
Taking“Koi Fish”as an example,this paper explores the cultural form and meaning change mechanism and characteristics of youth subculture in cyberspace from the perspective of dynamics and changes.The study found that in the process of the integration of young subcultures with traditional culture,the youth subculture of the“Koi Fish”,which form is different to traditional culture but meaning is similar to traditional culture,has been formed.When the consumer culture gradually intervened,it gradually alienated the“Koi Fish”network youth subculture into a marketing tool.The meaning of the youth subculture of“Koi Fish”is different from traditional culture,and the form of the subculture had been died.The analysis of the dynamic and phased process of the youth subculture can clarify the best timing and guidance for the guidance of the network youth subculture in practice,that is,to intervene in the youth subculture construction as early as possible.The“youth position”participates in the construction of a healthy network subculture in the network“youth site”.
作者
王寓凡
白天伟
Wang Yufan;Bai Tianwei(Social College,Central China Normal University;Marxist College,Central China Normal University)
出处
《当代青年研究》
CSSCI
2019年第6期104-109,共6页
Contemporary Youth Research
关键词
网络青年亚文化
锦鲤
形异意近
形亡意异
Network Youth Subculture
Koi Fish
Different in Form and Similar in Meaning
Died in Form and Different in Meaning
