摘要
运用文献资料法、投入产出法,总结山东省体育旅游资源现状,从投入产出的角度客观分析山东省体育与旅游产业之间的关联结构。山东省自然资源丰富、交通便捷、基础设施雄厚,为实现山东省体育与旅游产业深度融合发展的提供了资源支撑;山东省体育旅游产业旅游业发展潜力巨大,近年来体育旅游产品遍地开花,海陆空体育旅游项目不断完善丰富多彩。直接消耗系数反映山东省体育旅游对文化、体育和娱乐产业的依赖性较强,说明体育旅游的性质虽然是旅游,但正在向着高质量、有深度的体育+、文化+的旅游形式发展;感应度系数和影响力系数反映山东省体育旅游与其他产业之间的影响关系,交通运输、住宿和餐饮在山东省的影响力系数和感应度系数超过平均水平,文化、体育和娱乐在山东省的影响力系数接近平均水平,对其他产业的推动和拉动效应一般。山东省体育旅游的发展方式仍是以旅游为主、体育为辅,若想发挥体育在体育旅游中的优势,仍需进一步优化产业结构,促进体育产业与旅游等相关产业融合发展。
This paper summarizes the current situation of sports tourism resources in Shandong Province by means of literature data and input-output method,and objectively analyzes the correlation structure between sports and tourism industry in Shandong Province from the perspective of input and output.The study found that:Shandong Province is rich in natural resources,convenient in transportation and abundant in infrastructure.It provides resources for the deep integration of sports and tourism industry in Shandong Province.The tourism tourism industry in Shandong Province has great potential for tourism development.In recent years,sports tourism products have blossomed everywhere.The sea,land and air sports tourism projects are constantly improving and enriching.The direct consumption coefficient reflects the strong dependence of sports tourism in Shandong Province on culture,sports and entertainment industry,indicating that although the nature of sports tourism is tourism,it is developing towards high-quality,in-depth sports+and cultural+tourism forms;The degree coefficient and influence coefficient reflect the influence relationship between sports tourism and other industries in Shandong Province.The influence coefficient and sensitivity coefficient of transportation,accommodation and catering in Shandong Province exceed the average level,culture,sports and entertainment in Shandong Province.The influence coefficient is close to the average level,and the promotion and pulling effect on other industries is general.The development mode of sports tourism in Shandong Province is still based on tourism and sports.If you want to take advantage of sports in sports tourism,you need to further optimize the industrial structure and promote the integration and development of sports industry and tourism.
作者
栾永鑫
伊超
LUAN Yongxin;YI Chao(College of Physical Education and Sports Science,Qufu Normal University,Qufu Shandong,273165,China)
出处
《四川体育科学》
2019年第6期109-113,共5页
Sichuan Sports Science
基金
知识产权优势与我国体育产业的价值链升级研究(项目编号：15CTY009)
曲阜师范大学学位论文科研创新资助基金项目(项目编号：LWCX201917)
关键词
体育产业
旅游产业
体育旅游
产业关联
Sports industry
Tourism industry
Sports tourism
Industrial association
