摘要
随着移动互联网的快速发展,移动平台的app软件成为人们常用工具,app软件的便捷性和趣味性深受大众喜爱,在互联网竞争平台上,app既是企业的产品又传达企业的形象,app启动图标也成为企业宣传和展示的有效渠道,与品牌标志有着不可分割的关系。文章根据目前移动互联网app启动图标设计的现状,总结了其与标志设计方法的一些共性与区别,以期为app启动图标的设计提供一些有价值的理论参考。
With the rapid development of mobile Internet,the app software of mobile platform has become a common tool for people.The convenience and fun of app software are deeply loved by the public.On the Internet competition platform,app is both a product of the enterprise and an image of the enterprise.The app launch icon has also become an effective channel for corporate promotion and display,and has an inseparable relationship with the brand logo.According to the current status of mobile Internet app startup icon design,this paper summarizes some commonalities and differences between it and the logo design method,in order to provide some valuable theoretical references for the design of app launch icons.
作者
伍海翔
Wu Hai-xiang(School of Design and Art,Hunan Technology and Business University,Changsha,Hunan,410013)
出处
《湖南包装》
2019年第5期88-90,95,共4页
