摘要
电影不仅是承载文化的容器,更是传播文化的重要媒介。近年来,泰国电影风靡中国,泰国文化元素通过电影找到了一种恰当的表达方式,并迅速在中国展示巨大的吸引力和影响力。本文首先分解了泰国电影文化在中国的三个主要传播阶段:泰国民俗文化传播期、泰国潮流文化传播期和中泰合作电影文化传播期。然后从坚持民族文化特色、构建多元文化理念、精准把握潮流动向和开放优秀电影资源四个方面分析泰国电影文化在中国的传播策略。接着,解析了泰国电影文化乐于被中国观众接受的主要原因:中泰亲近的地缘文化和中泰友好的邦交环境。最后指出当前泰国电影文化传播存在的严峻挑战,期望能为泰国文化在中国的传播提供更多思考和启示。
A film is not only the container of culture,but also an important medium of spreading the culture.In recent years,Thai film,an instrument of Thailand's soft power,has been very popular in China,since the suitable expression of Thai cultural elements have been run through these Thai films,and have rapidly shown a strong attraction and great influence in China.Firstly,this paper outlines three major stages of Thai film culture transmission in China:the transmission of Thai folk culture;the transmission of Thai pop culture;China-Thailand communication and cooperation in film culture.Then the paper analyzes strategies,which are adopted to promote the spread of Thai culture in China after the revival of Thai films in 2000 s.Next,the paper will briefly elaborate the reasons that make Thai film culture willingly accepted by Chinese audiences.Finally,severe challenges existing in the Thai film culture transmission will be pointed out,so as to provide more reflection and inspiration for Thailand's culture transmission in China.
作者
陈红宇
CHEN Hongyu(School of Foreign Languages&Cultures,Chengdu,Sichuan,610106)
出处
《成都大学学报（社会科学版）》
2019年第5期86-91,共6页
Journal of Chengdu University (Social Sciences)
