摘要
本文在对“档案微平台研究”发布的2018年度全国排行榜前20位的档案微信公众号展开调查统计和内容分析的基础上,认为档案文化创意服务的类型可分为三维虚拟动态陈列展览、文创读物、文创实物和文创影视等四类。为应对依托新技术的技能存在滞后性、服务类型多样性不足、吸引用户参与意识尚薄弱等问题,档案微信公众号文化创意服务的改进需要立足于资源层、管理层、服务层、用户层等各个方面的共同努力。
Based on the investigation,statistics and content analysis of the archival WeChat public accounts of the top 20 in the 2018 national ranking published by Archives Micro-platform Research,this paper believes that the types of archival cultural and creative service can fall into four categories:three-dimensional virtual dynamic display exhibition,literary creation reading material,literary creation object and literary creation film and television.In order to address the problems of lag in skills relying on new technologies,insufficient diversity of service types and weak awareness of attracting users to participate,the improvement of cultural and creative service of archival WeChat public accounts needs to be based on the joint efforts of resource level,management level,service level,user level and so on.
作者
孙大东
李婷婷
Sun Dadong;Li Tingting
出处
《兰台世界》
2019年第11期16-19,10,共4页
Lantai World
基金
2018年国家社科基金青年项目“创新扩散理论视阈下档案信息资源自媒体传播研究”（项目编号：18CTQ036）
关键词
全媒体
档案微信公众号
文化创意服务
omnimedia
WeChat public account
cultural and creative service
