摘要
探讨分析总结女性消费偏好下的微型电动汽车设计理念与设计方法,为女性汽车设计提供理论参考。基于产品市场细分的设计思路,从工业设计角度,通过对微型电动汽车的设计要素以及对女性消费者在购车时对汽车外观造型、色彩及内饰空间这三个方面的消费偏好进行分析,以现有的女性汽车为例,总结出女性汽车消费者的偏好特征。得到女性微型电动汽车设计理念。该设计理念可为女性微型电动汽车设计提供理论参考。
This paper discusses and analyzes the design concept and design method of micro electric vehicles under the female consumer preference,and provides a theoretical reference for women's automobile design.Based on the design idea of product market segmentation,from the perspective of industrial design,through the design elements of micro-electric vehicles and the consumption preferences of female consumers in the three aspects of car appearance,color and interior space when purchasing cars,Taking the existing female car as an example,the preference characteristics of female car consumers are summarized.Get the concept of female miniature electric car.The design concept can provide a theoretical reference for the design of female miniature electric vehicle.
作者
孙彪
寇晓宁
SUN BIAO;KOU XIAONING
出处
《设计》
2019年第17期87-89,共3页
Design
关键词
女性
消费偏好
微型电动汽车
设计理念
Women
Consumer preferences
Micro-electric car
Design concept
