摘要
微时代背景下利用互联网以微信传播的方式将广告的设计语言融入到产品宣传和内容设计中,增强了商业广告信息传播的有效性和互动性,拓宽了信息传播的路径,提升广告宣传策略,打破传统广告设计模式使信息更加灵活化,数字化、互动化和网络化,从而实现商业广告营销目的带来商业价值。
Under the background of micro-era,the design language of advertisement is integrated into product propaganda and content design by means of WeChat communication on the internet,which enhances the effectiveness and interaction of information dissemination in commercial advertisements,widens the path of information dissemination,enhances advertising strategies,breaks the traditional advertising design mode and makes information more flexible.Digital,interactive and networked,so as to achieve the purpose of commercial advertising marketing to bring commercial value.
作者
孟红霞
MENG Hongxia(College of Information and Media,Sanmenxia Polytechnic,Sanmenxia 472000,China)
出处
《现代信息科技》
2019年第17期184-185,188,共3页
Modern Information Technology
关键词
微时代
商业广告
广告传播
视觉设计
micro-era
commercial advertising
advertising dissemination
visual element design
