摘要
国有企业是中国特色社会主义的重要物质基础和政治基础,是党执政兴国的重要支柱和依靠力量。本文围绕“坚持党的领导、加强党的建设”这个国有企业的“根”和“魂”,从企业新闻舆论宣传的“时度效、真实性、个性化”角度,就讲好企业故事进行了有益探索,对新时代提高企业新闻传播力和引导力进行了深入分析和思考。
State-owned enterprises are important material and political foundation for socialism with Chinese characteristics,and an important backbone and power for the Party to govern and rejuvenate the country.The“root”and“soul”of the state-owned enterprise is“adhering to the Party’s leadership and strengthen the Party’s construction”.This paper has done some exploration in telling a good corporate story from the perspective of“time efficiency,authenticity,and individuality”of corporate news publicity,and has done in-depth analysis and thinking on the guiding force of improving communication power through news in the new era.
作者
檀文盛
Tan Wensheng(Anqing Branch of China Petroleum&Chemical Corporation,Anqing,Anhui 246001)
出处
《石油化工管理干部学院学报》
2019年第5期12-16,共5页
Journal of Sinopec Management Institute
