摘要
目的探析包装设计中的水墨元素应用新方向及新路径。方法从消费市场的成熟催生消费形式的多样和消费需求的多元这一背景出发,总结包装设计对民族文化元素的现实需求及重要性,接着深入民族文化内部,提取出水墨元素这一典型代表,同时结合水墨元素自身所呈现出的自然、空灵、黑白、简洁特质探寻当前包装设计对其的创造性应用,并分别结合水墨元素的文字、图形等精髓进行整体方向的总结,最后从水墨造型、水墨肌理、水墨意蕴等方面透析其在包装设计中的个性化应用路径,展望未来的发展优势,挖掘深层的发展潜力。结论水墨元素凭借自身独特的特性创造出不同的层次与灵动的画面,其在包装设计中的创造性应用赋予了产品更多的内在价值,提高了整体的设计水平,促使包装设计由单纯的商业化向艺术化的方向迈进。
The paper aims to explore new application direction and new path of ink element in packaging design.From the background of diversified consumption forms and demands of the mature consumer market,the real demand and importance of packaging design to national culture were summarized.The ink element–a typical representative of national culture was extracted.Meanwhile,in combination with nature,empty spirit,black,white and other features of ink element,its creative application in packaging design was explored.The overall direction was summarized in combination with ink element text,graphics,etc.Finally,from the aspects such as modelling of ink,ink painting skin texture,ink implication dialysis path of personalized applications in packaging design,the future development advantages was prospected to explore its potential of deep development.The ink element creates different levels and flexible images with its unique characteristics.The creative application of ink element in packaging design endows products with more intrinsic value,improves the overall design level,and promotes the packaging design to transfer from pure commercialization to artistry.
作者
李文静
LI Wen-jing(Jinzhong University,Jinzhong 030619,China)
出处
《包装工程》
CAS
北大核心
2019年第18期232-235,共4页
Packaging Engineering
关键词
水墨元素
包装设计
内在价值
ink element
packaging design
intrinsic value
