摘要
以技术接受模型与任务技术适配模型为基础,构建大学生移动搜索行为的影响因素模型和研究假设。通过问卷调查的方式对河北省大学生进行了抽样调查,通过相关分析、回归分析等方法对影响因素模型中的各因子间关系进行分析,并以此为依据对优化大学生移动搜索行为提出了建议。
Based on the theory of technology acceptance model and task technology fit,it constructed an influencing factor model and research hypothesis of college students’mobile search behavior.By questionnaire survey,a sample survey was conducted on college students in Hebei province.Through correlation analysis,regression analysis,the relationships among various factors in the influencing factor model were analyzed.And thus the optimization of college students’mobile search behavior was proposed.
作者
谷紫阳
李远航
GU Zi-yang;LI Yuan-hang(School of Educational Information Technology,South China Normal University,Guangzhou 510631,China;Department of Physics,Tangshan Normal University,Tangshan 063000,China)
出处
《唐山师范学院学报》
2019年第5期119-124,共6页
Journal of Tangshan Normal University
基金
河北省社会科学基金项目(HB17JY075)
河北省教育厅重点项目(SD172002)
河北省高等教育教学改革研究与实践项目(2017GJJG300)
关键词
移动搜索行为
技术接受模型
任务技术适配模型
mobile search behavior
technology acceptance model(TAM)
task technology fit(TTF)
