摘要
随着工业化进程的加快,传统民间手工艺的生存空间受到日益严峻的挑战,尤其是伴随网络大数据时代的到来,新科技对传统民间手工艺的影响非常巨大。互联网已经渗透到日常生活的各个层面,它打破了地域和时空的限制,为许多行业提供新的发展思路和便捷的运行方式。针对南阳传统民间手工艺的现状,提出如何充分利用互联网资源,促进南阳传统民间手工艺的“活态”传承。比如:利用社交平台在线展示、宣传推广南阳传统民间手工艺;利用电子商务拓宽南阳传统民间手工艺营销渠道;利用互动直播模式加强消费者与民间手工艺人的互动交流;在“互联网+”背景下,让现代设计走进非遗,让传统民间手工艺走进现代生活;提高传统手工艺的设计制作水平,加强工匠精神,不断创新品和精品;在“文化自觉”的方式中进行“活态”传承。
With the acceleration of industrialization,the living space of traditional folk crafts is increasingly challenged.Especially with the arrival of the era of big data on the Internet,the impact of new technology on traditional folk crafts is enormous.Internet has penetrated into every aspect of people’s daily life.It breaks the restrictions of region and time and space,and provides new development ideas and convenient operation mode for many industries.In view of the current situation of traditional folk crafts in Nanyang,this paper puts forward the way to make full use of Internet resources to promote the dynamic inheritance of traditional folk crafts in Nanyang.For example,using the social platforms to display and promote the traditional folk crafts of Nanyang;using the e-commerce to broaden the traditional folk arts and crafts marketing channels of Nanyang;using interactive live mode to enhance the interaction between consumers and folk artisans;in the context of“Internet+”,let modern design go into the intangible heritage and folk handicraft into modern life;improve the level of design and production of traditional handicraft,strengthen the spirit of craftsmen,constantly innovate products and fine products,and carry on the living inheritance in the way of“cultural consciousness”.
作者
袁玲
YUAN Ling(School of Fine Arts and Art Design,Nanyang Normal University,Nanyang Henan 473061,China)
出处
《南阳师范学院学报》
CAS
2019年第5期56-60,共5页
Journal of Nanyang Normal University
基金
南阳师范学院2017年度校级项目,项目编号:18091
关键词
互联网
南阳
民间手工艺
现状
“活态”传承
创新
Internet
Nanyang
folk crafts
current situation
live inheritance
innovation
