摘要
运用文献资料法、问卷调查法、数理统计等研究方法就西北地区普通高校大学生参与体育消费的现状进行了深入调查分析和研究 ,目的在于进一步揭示西北地区大学生体育消费的动机、特点、消费水平和趋势 ,以引导大学生正确认识和参与体育消费。研究结果表明 :西北地区大学生体育消费水平低下 ,消费的主要动机是健身和娱乐消遣 ;主要特点是实物型和观赏型消费 。
This paper analyzed on the present situation of Northwest College student'sports consumption by means of some research methods such as documents,statistics and questions etc It was found that Northwest College students basically have a proper consumptive motivation but their consumptive level is very low Along with the improvement of individual economical status their consumptive activity will turn from practicality,view and admire to attachment
出处
《西安体育学院学报》
北大核心
2002年第4期31-32,42,共3页
Journal of Xi'an Physical Education University
关键词
西北地区
高校
大学生
体育消费
Northwest colleges
college students
sports consumption
present situation
