摘要
国有企业为了在竞争日益激烈的市场中求得生存与发展 ,必须认真把握市场变化趋势 ,确实推进创新 ,尤其是技术创新、组织结构创新和营销方式创新 ,增加技术密集型产品 ,提高规模经济效益和产品市场占有率 。
In order to survive and develop in the more and more serious competition, the state-owned enterprise has to make it clear the changing direction of marketing and surely push forward the innovation, especially in technology, organization of structure and marketing techniques. It has to produce more technology-intensive products and raise the efficiency in economics of scale and market share, therefore, to strengthen the competitive power.
出处
《集美大学学报（哲学社会科学版）》
2002年第3期46-50,55,共6页
Journal of Jimei University：Philosophy and Social Sciences
关键词
国有企业
竞争力
创新
state-owned enterprise
competitive power
creativity
