摘要
现今发展最快且最具生命力的支付方式是第三方的移动支付功能,其中微信支付,以智能设备绑定客户银行卡为手法实现了移动支付能力。本文针对其客户满意度,提出了七大潜在满意度模型。通过问卷调查等方式获得数据,以调查数据为原型,运用偏最小二乘法运算分析,结果表明,对满意度有着明显影响的分别是信任、顾客维系策略、服务质量和三种不同的价值观念。本文最后为提高微信支付客户满意度提出了有关建议。
The fastest and most viable payment method available today is the third-party mobile payment, in which WeChat payment realizes mobile payment capability by means of smart device binding customer bank card. This paper proposes seven potential satisfaction models for its customer satisfaction. Data were obtained through questionnaires, etc. Using the survey data as a prototype and using partial least squares operation analysis, the results showed that the differences in satisfaction were trust, customer retention strategy, service quality and three different values. The paper concludes with suggestions for improving customer satisfaction with WeChat payment.
作者
彭杨
PENG Yang(College of Economics and Management,China Three Gorges University,Yichang 443000,China)
出处
《价值工程》
2019年第32期236-239,共4页
Value Engineering
关键词
第三方移动支付
微信支付
用户满意度
偏最小二乘法
third-party mobile payment
WeChat payment
user satisfaction
partial least squares
