摘要
采用市场调研问卷法,掌握了消费者对服饰吊牌的关注度和期盼值,以及对可持续设计的态度;并对国内外服饰可持续设计相关理论进行了归纳总结。根据调研了解消费者对可持续的认知状态,结合用户体验,提出功能性设计理念与生态理念相结合;结合物联网技术,迎合电子商务时代人们购物体验;同时增设回收再利用平台,提高服饰吊牌的循环使用率,节约资源,降低成本,实现企业、消费者及社会的多赢。
The market survey questionnaire method was adopted,to grasp the consumers' attention and expectation value on the clothing tag and their attitude towards sustainable design.The relevant theories of sustainable design of apparel at home and abroad were summarized.According to the survey,the consumer's cognitive status was understood.Combing with the user experience,the combination of the functional design concept and ecological concept was put forward.Combing with Internet of Things technology,the shopping experience of people in the era of e-commerce was catered.A recycling platform would be added to improve the recycling rate of apparel tags,save resources,reduce costs and achieve win-win situation for enterprises,consumers and society.
作者
许西平
孙恩乐
XU Xi-ping;SUN En-le(College of Art and Design,Guangdong University of Technology,Guangzhou 510006,China;Garment Engineering Technology Research Center,Guangdong University of Technology,Guangzhou 510006,China)
出处
《纺织科技进展》
CAS
2019年第10期44-47,共4页
Progress in Textile Science & Technology
