摘要
探究移动社交媒体倦怠的原因要素和结果要素,构建移动社交媒体倦怠理论模型并进行用户画像分析,为企业深入了解移动社交媒体倦怠发展态势提供指导。挖掘不同类型移动社交媒体倦怠用户心理和行为特征,结合扎根理论和SSO理论提取移动社交媒体倦怠用户画像标签,以农民、学生和教师为调查对象,通过K-medoids聚类方法得出4个具有显著差异性的用户画像群体结构进行实证分析。根据用户画像标签特征,将移动社交媒体倦怠用户画像类型分为潜水忽略型、忍耐使用型、平台转移型和行为替代型4类,针对每个类型用户画像的关键特征进行具体分析,为移动社交媒体倦怠现象提供一个较为全面的用户画像标签类型解释。
This paper mainly explores the causal and outcome-based factors contributing to mobile social media fatigue by constructing a mobile social media burnout theory model and analyzing user portraits,providing guidance for companies to understand the development of the trend of mobile social media fatigue.This research was conducted by mining the psychological and behavioral characteristics of different types of social media fatigue among users,extracting the tags of fatigued users in mobile social media based on grounded theory and SSO theory,and taking farmers,students,and teachers as the survey subjects.Through the K-medoids clustering method,this paper makes an empirical analysis of four groups of user portraits with significant differences.According to the characteristics of the user's portrait tag,the types of fatigue user portraits in mobile social media can be divided into four categories,namely the diving neglected type,patient used type,platform transferred type,and the behavior substituted type.Next,this paper specifically analyzes the key characteristics of each type of user portrait to provide a more comprehensive explanation of the tag types of user portraits for mobile social media fatigue.
作者
张艳丰
彭丽徽
刘金承
洪闯
Zhang Yanfeng;Peng Lihui;Liu Jincheng;Hong Chuang(School of Public Management,Xiangtan University,Xiangtan 411105;School of Management,Jilin University,Changchun 130022)
出处
《情报学报》
CSSCI
CSCD
北大核心
2019年第10期1092-1101,共10页
Journal of the China Society for Scientific and Technical Information
