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基于大数据分析的极致用户画像及应用研究 被引量:3

Research on the Portrait and Application of Extreme Users Based on Big Data
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摘要 随着中国联通冰激凌套餐用户和以腾讯大王卡为主的定向应用免流量用户规模的不断增长,中国联通全网流量迅猛增长,网络压力逐渐增大。而限速策略不够完善且未严格施行,在用户彻底释放流量需求的情况下,出现了一部分单月流量超过40GB的极致用户,对网络影响较大。为了了解极致用户的特征,从而完善网络侧的限速策略。以极致用户群体为目标,基于用户侧计费账单、计费详单及网络基础工参数据,分析极致用户的画像和通信行为,并根据用户的不同特征将用户进行分类,针对性地提出限速策略建议。 With the growth of ice cream users and the Tencent king-card users,China Unicom's traffic has increased rapidly and net- work pressure has gradually increased. The speed-limit strategy is not perfect and has not been enforced strictly. Under the condition that users completely release the traffic demand,some extreme users with a single month's traffic exceeding 40 GB appear,which has a greater impact on the network. In order to understand the characteristics of the extreme users and im- prove the speed-limit strategy,it aims at the extreme users,analyzes the extreme user's portraits and communication behav- ior based on the user side billing,billing details and network’s basic data,and proposes speed-limit strategy according to the user's different characteristics and categories.
作者 王雨 王题 韦广林 Wang Yu;Wang Ti;Wei Guanglin(China Unicom Network Technology Research Institute,Beijing 100048,China)
出处 《邮电设计技术》 2019年第10期80-83,共4页 Designing Techniques of Posts and Telecommunications
关键词 极致用户 用户画像 用户侧数据 限速策略 Extreme users User portrait User side data Speed-limit strategy
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