摘要
为顺应全媒体技术迭代,探索人才培养新思路,本课题组创建了基于手机终端的"广告创意表现"课程教学资源公众号平台,引入了激烈的学科竞赛,开展了商业化的教学实践,开通了顺畅的校企合作渠道,呈现了全媒体课程教学与评价新模式,探索了课程建设新途径.为培养适应全媒体时代发展的复合型广告媒体创意人才提供新的渠道.
In order to comply with the technical iteration of omnimedia and explore new ideas of talent cultivation,we have created the public number platform for teaching resources of"advertisement creative expression"course based on mobile phone terminals,introduced the intense subject competition,carried out the teaching practice of commercialization,opened a smooth channels of the school-enterprise cooperation,presented a new mode of teaching and evaluation of the omnimedia course,advocated the new course construction. It promotes the development of local economy and provides a new exploration for cultivating creative talents of compound advertising media who adapt to the development of omnimedia era.
作者
于洋
孙晓玲
YU Yang;SUN Xiao-ling(Zhejiang Sci-Tech University, Keyi College of Zhejiang Sci-Tech University,Shangyu, Zhejiang 312369, China)
出处
《通化师范学院学报》
2019年第10期141-144,F0003,共5页
Journal of Tonghua Normal University
基金
浙江理工大学科技与艺术学院重点课程建设项目(KYKG1501)
关键词
全媒体
课程建设
公众号教学资源
教学实践
评价模式
Omnimedia
Course construction
Teaching resources of the public number
commercialization of teaching practice
Course teaching and evaluation mode
