摘要
本文采用文献综述法、问卷调查法对在校大学生支付方式影响因素做出实证研究。通过研究发现,移动支付正逐步取代原有的现金支付,成为在校大学生主流支付方式。进一步研究表明,在影响大学生支付方式的若干因素中,感知有用性、感知易用性、感知娱乐性、感知优惠对移动支付选择有积极影响,感知风险、感知费用对移动支付方式选择具有消极影响,该研究为当前移动支付产品的改进及创新提供了方向。
This paper makes an empirical study on the influencing factors of college students'payment methods by literature review and questionnaire survey. It is found that mobile payment is gradually replacing the original cash payment and becoming the mainstream payment mode for college students. Further research shows that perceived usefulness, perceived ease of use, perceived entertainment and perceived preferences have a positive impact on the choice of mobile payment, while perceived risk and perceived cost have a negative impact on the choice of mobile payment. This study is the reform of current mobile payment products.
作者
曹立思
简新妍
CAO Li-si;JIAN Xin-yan(School of International Business,Tianjin Foreign Studies University,Tianjin 300270,China;College of Management and Economics,Tianjin University,Tianjin 300072,China;Chinese Academy of International Trade and Economic Cooperation,Beijing 100710,China)
出处
《价值工程》
2019年第29期220-222,共3页
Value Engineering
关键词
移动支付
感知价值
使用意愿
感知风险
感知有用性
mobile payment
perceived value
willingness to use
perceived risk
perceived usefulness
