摘要
在互联网+时代背景下,媒体融合不仅是科学技术进步的产物,更是时代发展的产物,新媒体的发展对传统媒体产生了巨大冲击。基于此,以媒体融合作为研究对象,对媒体融合的发展现状与特点展开分析,分别从媒体发展理念、媒体与产品思维、多元化经营模式、传播平台搭建等方面阐述媒体融合的未来发展趋势。
Under the background of Internet + era, media convergence is not only the product of the development of the times, but also the product of scientific and technological progress. The development of new media has a huge impact on traditional media. Based on this, this paper takes media convergence as the research object, analyses the current situation and characteristics of media convergence, and elaborates the future development trend of media convergence from the aspects of media development concept, media and product thinking, diversified business model and communication platform construction.
作者
马红
MA Hong(Baicheng Daily,Baicheng 137000,China)
出处
《中国有线电视》
2019年第9期1025-1027,共3页
China Digital Cable TV
关键词
媒体融合
发展现状
特点分析
发展趋势
media convergence
development status
characteristics analysis
development trend
