摘要
福建三明红色文化资源丰富,从文旅融合视角出发加强三明红色文化资源保护开发工作具有重要意义。文章采用SWOT分析方法,对三明红色文化资源保护开发现状的优势、劣势、机遇和挑战进行可行性分析,从品牌打造、项目策划、资金筹集、部门联动、区域协作、创新传播方式等方面,探讨适合三明红色文化资源保护开发的发展路径,以实现社会价值与经济价值双赢。
Sanming Red is rich in cultural resources. From the perspective of integration of culture and tourism, it is of great practical significance to strengthen the protection and development of Sanming red cultural resources. This paper adopts SWOT analysis method, and feasibility analysis is made on the advantages, disadvantages, opportunities and challenges of the current situation of the protection and development of Sanming Red cultural resources, from brand building, project planning, fund raising, department linkage, regional collaboration, innovative communication methods and so on, exploring the development path for the protection and development of Sanming red cultural resources, realizing the win-win of social value and economic value.
作者
黄敏
Huang Min(The Office of Heritage Management Committee, Sanming Fujian 365000, China)
出处
《自然与文化遗产研究》
2019年第9期16-19,共4页
Study on Natural and Cultural Heritage
关键词
三明
红色文化资源
保护
开发
Sanming
red cultural resources
protection
development
