摘要
随着体育旅游产业的快速发展,民俗体育旅游越来越受到消费者的青睐,目的地的竞争力也已经成为民俗体育旅游目的地进入市场的先决条件。运本文用文献资料法、比较法、专家访谈法探究民俗体育旅游目的地竞争力的主要影响因素及提升路径。研究表明民俗体育旅游目的地竞争力的核心影响因素是具有民俗特色的体育旅游资源,非核心影响因素包括予之保障的目的地管理水平、予之支持的基础设施及关联产业等。研究发现,民俗体育旅游目的地竞争力的提升路径有:发挥政府的管理职能;突出资源的特色;加强基础设施建设;促进关联产业的发展;加大宣传的力度等。
with the rapid development of sports tourism industry,folk sports tourism is more and more favored by consumers,the competitiveness of destination has become a prerequisite for the folk sports tourism destination entry into the market.By using the methods of literature,comparison and expert interview,this paper explores the main factors influencing the competitiveness of folk sports tourism destinations and the ways to improve them.The research shows that the core influencing factors of the competitiveness of folk sports tourism destinations are the sports tourism resources with folk characteristics,and the non-core influencing factors include the guaranteed destination management level,the supporting infrastructure and related industries.It is found that there are ways to improve the competitiveness of folk sports tourism destinations:playing the management function of the government;Highlight the characteristics of resources;Strengthening infrastructure construction;Promoting the development of related industries;Increase the intensity of publicity and so on.
作者
刘雪杰
李延超
LIU Xue-jie;LI Yan-chao(School of Economic and Management,Shanghai University of Sport,Shanghai 200438,China)
出处
《福建体育科技》
2019年第4期5-8,共4页
Fujian Sports Science and Technology
基金
国家社会科学基金项目(项目编号:17BTY114)
关键词
民俗体育旅游目的地
竞争力
影响因素
提升路径
folk sports tourism destination
Competitiveness
Influencingfactors
Ascension path