摘要
随着中国旅游经济的快速发展,提升和维护旅游形象成为旅游目的地的关键任务之一。然而,在互联网时代,网络舆情事件正在对旅游目的地形象带来新的威胁,值得引起学界关注。文章以青岛"天价虾事件"为例,采用结构方程模型,基于潜在游客视角尝试回答:网络舆情危机下,潜在游客对旅游目的地形象感知是否发生变化,形象感知的变化能否引起其出游意向的变化?结果表明:(1)网络舆情危机下,潜在游客的认知形象变差会直接导致情感形象和整体形象变差;同时,情感形象变差也会对直接引起整体形象变差。(2)网络舆情危机下,受认知形象变化和情感形象变化的影响,潜在游客的出游意向受到明显抑制;其中,情感形象起直接作用,认知形象起间接作用。
Tourism has played an increasingly important role in the regional economy, which is an important supplement to regional economic development. But with the rapid development of China’s tourism economy,upgrading and maintaining the tourism image has become one of the key tasks of tourism destinations. However, in the Internet era, the Internet public sentiment crisis is bringing new threats to the image of tourist destinations and it is worthy of arousing academic attention. Taking Qingdao’s "pricey prawn" as a study case,and the paper aims to construct the relationship between the changes in perceived images and analyzes the effect of these changes on tourists’ travel intentions. The results suggest that: 1)With the influence of the Internet public opinion crisis, the cognitive and emotional image deterioration of potential visitors can cause the overall image to deteriorate. 2) With the influence of the Internet public opinion crisis, the change of potential visitors’ travel intention is mainly affected by the change of emotional image.
作者
张薇
史坤博
杨永春
秦兆祥
邵蕊
ZHANG Wei;SHI Kun-bo;YANG Yong-chun;QIN Zhao-xiang;SHAO Rui(College of Earth and Environmental Sciences,Lanzhou University,Lanzhou 730000,China;College of Tourism,Inner Mongolia Normal University,Hohhot 010022,China;Department of Geography,Ghent University,Ghent,B9000,Belgium)
出处
《人文地理》
CSSCI
北大核心
2019年第4期152-160,共9页
Human Geography
基金
国家社会科学基金项目(18BSH005)
教育部人文社会科学研究项目(18YJCZH246)
内蒙古自治区自然科学基金项目(2018MS04002)
关键词
网络舆情危机
潜在游客
旅游目的地
形象感知
出游意向
青岛
internet public opinion crisis
potential visitors
tourism destinations
image perception
travel in tention
Qingdao
