摘要
SWOT分析法普遍应用于企业战略化管理或市场竞争对外环境分析中。本文在阐述SWOT分析法概述及其分析步骤基础上,运用该方法对某电网企业进行实例分析,探讨企业现状,深入分析其内外环境因素,构建SWOT分析矩阵,提出基于SWOT分析相对优化的企业战略选择。通过实际案例分析,反映出SWOT分析法对促进和优化企业战略管理选择起到积极作用。
SWOT analysis is widely used in enterprise strategic management or the external environmental analysis for market competition.Based on the overview of SWOT analysis and its analysis steps,this paper uses the method to analyze the situation of a grid company,explores the current situation of the enterprise,analyzes its internal and external environmental factors,constructs the SWOT analysis matrix,and proposes a corporate strategy selection based on SWOT analysis relative optimization.Through actual case analysis,it reflects that SWOT analysis plays a positive role in promoting and optimizing corporate strategic management choices.
作者
邢宏利
XING Hong-li(Saijia Jinfu Software Technology(Beijing)Co.,Ltd.,Beijing 100088,China;Renmin University of China,Beijing 100872,China)
出处
《价值工程》
2019年第25期109-110,共2页
Value Engineering
关键词
SWOT分析
电网企业
战略管理
SWOT analysis
power grid enterprise
strategic management
