摘要
会展产业发展迅速,会展产业数据统计已成为会展业必不可少的一个模块,无论是行业管理机构、展会主办方或会展企业都对会展数据有明确的需求,会展数据对于产业发展和政策制定具有重要价值。在湖南会展产业发展进程中,会展产业数据统计面临着的基础数据零散、现有数据覆盖面小、数据统计归口部门多、数据统计管道不畅通、《展览业统计监测报表制度》执行效果不佳等问题,需明确会展产业数据收集的边界和内容、明确会展产业数据统计的责任主体,通过建立会展产业数据统计的激励机制、成立会展产业数据统计的工作团队、建设数字化会展服务平台等举措,科学高效地开展会展产业的数据统计工作。
With the rapid development of the MICE industry,data statistics has become an indispensable module of this industry.Whether it is industry management agencies,exhibition organizers or exhibition enterprises,there is a clear demand for MICE data,which is of great value for industrial development and policy formulation.The data of MICE industry in Hunan is facing some problems,such as scattered basic data,small coverage of existing data,many departments of data statistics,unobstructed data statistics pipeline,poor implementation effect of the“Statistical Monitoring Report System of Exhibition Industry”.This paper puts forward that the boundaries and contents of data collection of exhibition industry should be clarified,and the responsible subjects of data statistics of exhibition industry should be clarified.Establishment of incentive mechanism for data statistics of MIVE industry,establishment of working team for data statistics and construction of digital service platform are proposed in order to carry out data statistics of MICE industry scientifically and efficiently.
作者
蔡卫民
何佳淇
CAI Wei-min;HE Jia-qi(College of Tourism,Hunan Normal University,Changsha,Hunan 410006)
出处
《怀化学院学报》
2019年第6期56-59,共4页
Journal of Huaihua University
基金
湖南省社会科学基金项目“湖南省产业展会的产业监测模型及应用研究”(17JD55)
